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New Bud Light Site, Contest Encourage Branded Signs

As part of Anheuser-Busch's recent "I'm Just Here For The Bud Light" campaign, the beer giant has launched a website, called Here 4BL, which encourages consumers to send in pictures of themselves holding a sign reading: "I'm Just Here For The Bud Light," Adrants writes (via MediaBuyerPlanner). From the applicants, 14 weekly winners will receive free beer for a year, and one winner will be selected and awarded a trip for four to the "Ultimate Bud Light Party" in Hawaii.

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