eBay will be launching eBay Blogs to give sellers an opportunity to market themselves, and also plans to launch an eBay Community Wiki, AuctionBytes.com reports (via MicroPersuasion). Both will be officially launched at eBay Live, in Las Vegas, June 13-15. eBay is already using blogs and wikis internally, having changed its newsletter, "The Chatter," to a blog format, using SixApart's Typepad. Also, theBay Developers Conference has already set up a wiki.

"By launching blogs and wikis, eBay is taking a big step to push into the social commerce arena. Conversation drives commerce so integrating blogs, wikis and tags into the eBay toolkit is a natural extension to their core platform, which has long included discussion boards, writes Micro Persuasion's Steve Rubel.

"I would not be surprised to see the company take this a step further and build eBay into a giant social network that lets like-minded buyers and sellers find each other."