Site-specific contextual advertising solutions provider IndustryBrains has launched a graphics-based contextual advertising product - IBGraphics - providing an auction-based, cost-per-thousand-impressions (CPM) marketplace that offers advertisers the ability to purchase graphical ad placements on IndustryBrains partner sites. IBGraphics also offers real-time tracking and reporting tools by category and ad unit.

Applying the vertically focused approach of the IndustryBrains text-based contextual product, IBGraphics enables advertisers to bid on vertical categories and advertisement unit sizes that are most relevant to them, on a specific roster of select sites - including Business Week Online, PC World, Network World, Morningstar, WindowsITPro and DeveloperShed.com, among others.

"We developed IBGraphics to extend the application of contextual advertising to graphics-based advertisements, providing substantial benefits for publishers and advertisers alike," said Erik Matlick, IndustryBrains CEO. "For advertisers, this offers another targeted way to reach highly qualified buyers through premium branded websites in selected vertical categories. Advertisers are willing to pay higher CPMs for the premium quality audience which, in turn, means higher advertising revenue for publishers. As usual, our strategy with this product is to focus on the premium branded publishers and advertisers that understand the value of being on these sites."

IndustryBrains is a wholly owned subsidiary of Marchex, which provides search marketing, local search and direct navigation.

Prior coverage:

- IndustryBrains Inks Contextual Ad Pacts with ECT, Motley Fool
- Marchex Tests Local Sites with ZIP Domains
- IndustryBrains Purchase a Smart Move for Marchex