JupiterResearch reports that 63 percent of large companies ($50+ million in annual revenues) plan to syndicate content via RSS by the end of 2006, whereas only 29 percent of them now publish content via RSS, according to Jupiter's "RSS Comes of Age: Budgeting, Deploying, and Measuring RSS" study. Also, 48 percent of current RSS publishers are spending $250,000 or more to deploy and manage syndicated content.

However, such levels of spending are inconsistent with the current rate of adoption, which is considered low, said Jupiter Senior Analyst Greg Dowling, author of the report. However, RSS users are heavier consumers of online media than traditional online users and so are a prime demographic for online media publishers, according to Jupiter.

"The primary challenge to greater adoption is a lack of experience with RSS and resources to deploy it," said David Schatsky, president of JupiterKagan. "However, recent offerings from email service providers and RSS service providers are lowering the barrier for feed management, deployment and measurement."