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DotConnect Helps National Advertisers Reach Local Markets

A new national advertising network, DotConnect Media, which launched last week, provides direct access to over 1,550 newspaper websites, writes BtoB (via MediaBuyerPlanner). DotConnect Media's subsidiary, TownNews, combines its network of 1,110 daily and weekly newspapers with the 450 newspapers it acquired from ZWire in March to make up the new network. According to DotConnect, the network "connects the dots" between electronic and print media and online and traditional advertising to help national advertisers address local marketplaces.

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