News Corp's MySpace and Walt Disney Pictures are working together to build buzz for the summer release of "Pirates of the Caribbean: Dead Man's Chest," MediaPost writes. MySpace will pick one "friend" of the movie's profile (brands are allowed to have "personal" profiles and friends lists) who will have dibs on the movie's trailer and the ability to distribute it throughout MySpace. The winner will then be sent to Los Angeles to take part in the film's press junket as MySpace's correspondent.

MySpace is attempting to parlay its popularity into profits. Despite displaying more pageviews than all other sites but Yahoo and boastin a membership base of over 70 million, it earns less than other, older web entities.

As of Friday, the "Pirates" profile page had over 41,000 friends; about 400 comments had been posted across its four topic forums; and over 900 comments were posted on its main page.