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May 2006
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DMA's Greco: New 'Three Rs' - and a Fourth: Regulation
MindShare Gets Kmart $200MM Media Buying Account
MySpace, Disney Mates for 'Pirates of the Caribbean'News Corp's MySpace and Walt Disney Pictures are working together to build buzz for the summer release of...TV Guide Adds Web 'Downloads' Column
MSN Ad Growth Trails Online Advertising Market
Flat-Fee Ads Offered on Yahoo LocalTo attract small business advertisers on Yahoo Local, Yahoo is offering a relatively simple flat-fee structure - dubbed...Microsoft Browser Search Box Raises Google's IreSearch giant Google is apparently unhappy with software titan Microsoft for making Microsoft's MSN Search the default search...Nielsen: VOD Ratings Small, Flattening
Yahoo Launches Consumer-Tech SiteAmazon Replaces Google with MSN Live on Alexa, A9MSN Live is now powering Amazon's Alexa and A9 search results instead of previous search partner Google, reports...UPS Enhances Web Services for Global Biz
Fox Interactive Buys Web StartupsNews Corp.'s Fox Interactive Media (FIM) has purchased, for an undisclosed price, small internet startups Newroo and kSolo,...More Security Holes in Apple's Macs
NYT/Microsoft 'Times Reader' Adjusts Content to Screen SizeMicrosoft Chairman Bill Gates revealed Friday a software program aimed at offering newspapers a new alternative to digital...Pipers Agree to Apple's Price for Music Downloads
Napster Offers Ad-Supported MusicMySpace.com Adds Comedy SectionA comedy section has been added at MySpace.com in an effort to generate revenue from the social networking...IDG Launches Tech PPC Ad MarketplaceTechnology media, research and events company International Data Group (IDG) has launched a pay-per-click ad auction platform -...WSJ.com Takes Down Subscription WallThe Wall Street Journal's online edition on Monday began to allow free access to visitors - for the...Broadband Video Inventory Shrinks, Upfronts Multiply
Think Partnership Buys Web Diversity; to Acquire iLead
UKTV Runs TV Programs Online First
Midway to Expand Videogame Ad ChoicesBecause marketers are trying to reach younger audiences through videogames, Midway Games of Chicago is increasing ad options...Helio Cell Service Targets MySpace CrowdHelio on Tuesday began a U.S. cellular phone service aimed at young people who use cellphones for web...Jupiter: Separate Marketing to Teens, Parents More Effective for Wireless Carriers
Google Serving More Ads on 'Commercial' SearchesGoogle will display more ads for commercial-related keywords in its paid search results than in its non-commercial results,...Study: MSN, Google Most 'Relevant' Search ResultsAsk.com's Second TV Ad Campaign to Break
Microsoft Gets Patent for Multi-Domain Tracking with Cookies
Ford Tries 'Bold Moves,' Online and OfflineIt's certainly time for some bold moves by struggling U.S. carmakers, and Ford is hoping that making "Bold...WSJ: Microsoft, Yahoo Deal Challenging Google Is in the MakingSome in Microsoft leadership are promoting a bold alliance in the battle against Google's hegemonic internet presence (particularly...Suit Alleges Yahoo Spyware Fraud, Earnings Conspiracy
Global Survey: TV Most Trusted, Internet Gaining Ground
Competing Digital Platforms in Homes to Challenge PCsAs more Americans experiment with digital media, TV peripherals such as the digital video recorder (DVR) and dedicated...Email Subject Line: Shorter Is Better
Jupiter: DVR Ad Skipping Threatens $8B in Advertising
CBS to Launch Broadband Channel before Upfront
Apple's Mac Ad Campaign Pokes Fun at WindowsApple has launched the first national ad campaign for Macs in more than a year, taking advantage of...Media Buyer and Planner Salary Satisfaction Growing
Ingenio Pay-per-Call Ads on SMS-Based 411 Service
Battelle's FM Launches Blog Ad-Planning Tool
Gates to Advertisers: We'll Keep Google 'Honest'
Renamed Microsoft adCenter Officially Launches
Online Payment Fraud Rate Close to Stores'Nearly half - 48 percent - of online retailers say their chargebacks for fraudulent purchase transactions constitute less...U.S. Videogames Become al Qaeda Recruiting ToolIslamic Fundamentalists' mores may be right out of the Dark Ages, but their media skills are certainly 21st...IndustryBrains Inks Contextual Ad Pacts with ECT, Motley Fool
Feds Win $4MM in Spyware Suit
Buyers to Withhold at Upfront, Save for DigitalAccording to a consensus among media buyers and some network executives, the broadcast part of the upcoming (May...AOL: Free Phone Numbers for AIM and a Rival to MySpace
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