At the Direct Marketing to Business Conference in Orlando, CMP Media unveiled its new suite of database marketing solutions and sales lead development, BtoB Online writes (via MediaBuyerPlanner). The suite capitalizes on the reach provided by the 18 million records in the CMP Technology Database - spanning the technology market, including hardware and software, channel and enterprise IT.

The database is continually updated and includes face-to-face and online event attendees as well as print subscribers, email subscribers and online registrants. It also includes purchasing psychographics and detailed demographic information about consumers at millions of websites.