Marketers are increasing spending on branded entertainment, according to an Association of National Advertisers survey, reports BtoB Online....
An ad in a Toronto subway for the new Lord of the Rings musical distributes a free ringtone...
Fortune 100 firm DuPont has officially endorsed the Word of Mouth Marketing Association (WOMMA) Code of Ethics, making...
At the Direct Marketing to Business Conference in Orlando, CMP Media unveiled its new suite of database marketing...
Primedia will be taking its Motor Trend magazine into broadcast TV early next year, creating a service that...
AT&T and Yahoo on Wednesday announced a beta of a new version of Yahoo's browser-based Yahoo Mail, available...
Spending on local online advertising totaled $4.8 billion in 2005 - 78 percent more than 2004's $2.7 billion...
Sisterwoman.com, the recently launched social network targeting women age 25 to 50, has officially gone live and is...
U.S. internet advertising revenues totaled $12.5 billion in 2005, a new annual record exceeding 2004 levels by 30...
Some 57.1 percent of all web users 18 years and older say the internet serves as the primary...
Effective July 1, Google will charge, per use, for its AdWords application programming interface (API), which software developers...
