YouTube.com has begun another promotion for established media companies as it tries to establish itself as a legitimate ad vehicle, writes AdWeek. The popular video-sharing service began showing Queen's "Bohemian Rhapsody" video as part of a promotion for Hollywood Records' Queen Stone Cold Classics compilation. The video is in YouTube's "Featured" section on its homepage and encourages viewers to tune into American Idol, contestants of which have been singing Queen songs.

YouTube traffic has grown from 500,000 in October to 9 million in February, according to Nielsen/NetRatings. It has made arrangements with companies like E! and MTV to show previews in its "Featured Videos" section.

YouTube's Scary Movie 4 trailer was viewed 1 million times, including 250,000 the first day. So far, "Bohemian Rhapsody" has been watched 78,000 times.