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Newspapers Sign on to Syndicated Blog Service

A previously announced blog syndication service offering newspapers commentary from 600 bloggers will be launched tomorrow, writes Reuters. BlogBurst, from Pluck Corp., includes headlines and articles for use in the news or feature sections of online and print editions. Pluck has signed up Gannett Co., Washington Post Co., San Francisco Chronicle, Austin American-Statesman and the San Antonio Express.

BlogBurst will provide expert blog commentary on travel, women's issues, technology, food, entertainment and local stories - areas where publishers may not have dedicated staff, Pluck chief executive Dave Panos said. Blogs distributed by BlogBurst range from Micro Persuasion to Finslippy to Teen Fashionista.

"The lines between the mainstream media and the rest of the world will start to blur, not because people (bloggers) are joining the mainstream media, but because of the opposite effect: the mainstream media rejoins the people," Jeff Jarvis, former TV Guide media critic turned blogger, is quoted as saying.

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