To help media buyers and sales teams more effectively build marketing partnerships, the American Association of Advertising Agencies and American Business Media have introduced a standardized form for requests for proposal (RFP), BtoB Online writes (via MediaBuyerPlanner). "The adoption of this process by both the Four As and ABM marks a critical change in the way in which business-to-business media are evaluated, bought and sold," said Jeff Reinhardt, Prism Business Media senior vice-president and member of ABM's Media Advisory Board Committee.

The five-page form details how media planners can obtain client information, including an analysis of clients' marketing goals, key competitor factors and metrics. The RFP form (.xls) is available for download.