Unable to keep up with demand for inventory on its own site, Verizon's SuperPages.com has reached an agreement with Google to sell AdWords pay-per-click advertising to its Internet yellow pages advertisers, reports ClickZ. The deal allows SuperPages to maintain its relationships with advertisers if, or until, it's able to create inventory; it has also hinted that it might establish similar deals with other search engines.

Under the terms of the agreement with Google, SuperPages will manage its clients' accounts and buy advertising for them - and provide integrated reporting.

Google has similar agreements with BellSouth and Dex Media; however, with the Verizon deal, advertisers pay a flat fee for a guaranteed amount of clicks. The new deal gives Google yet another channel for reaching local advertisers who are likely not versed in search advertising. SuperPages has 3,000 salespeople for local accounts.