Yahoo, Hotmail and AOL remained the leading delivery channels for opt-in commercial email in January, writes Internet retailer,...
Chimps and viral campaigns seem to go together like monkeys and bananas. Last month, Cramer-Krasselt's Monk-e-mail, created for...
Though 92 percent of ecommerce websites offer email as a customer-support option, only 41 percent of those sites...
Responding to the recent controversy surrounding Dan Froomkin's blog at The Washington Post, editors decided to label his...
Researchers at Northeastern University say that men are much more open to marketing-related programs and promotions in the...
Google's just-launched finance site has prompted Yahoo to spruce up its market-leading Yahoo Finance with new information, multimedia,...
The Interactive Advertising Bureau (IAB) has announced proposed guidelines (pdf) for measuring impressions for what the IAB calls...
Yahoo today said it is launching a service in the U.S. that allows users to make phone calls...
Interpublic Group's Initiative beat out incumbent Carat, a unit of Aegis Group, and Omnicom Group's OMD in CBS's...
More than half of purchases by consumers who conducted online searches for various product categories occur offline, according...
In a long-anticipated move, Adware pioneer Claria announced Tuesday that by June it would leave that business much...
