Hoping to attract younger buyers and rejuvenate its brand, Ford's Lincoln Mercury is attempting to replicate the success of its "Meet the Lucky Ones" webisode series by launching an even more involved branded content campaign featuring two video series that reference each other, reports ClickZ. One series, hosted at LovelyBySurprise.com, targets the 35-45-year-old Lincoln Zephyr audience; it's the story of a writer's book in progress.

The other webisode series, residing at TheNeverything.com, targets the 24-39-year-old Mercury Milan audience and is about a couple of wacky brothers - who are the subjects of the book at LovelyBySurprise.com. The videos are downloadable and can so can be shared or uploaded to video sites.

"They are two different perspectives of the same story that are part of a broader tale that is going to be a full-length independent film," Craig Stacey, Mercury car communications manager, told ClickZ. Lincoln will promote the webisodes with banner and print ad campaigns as well as trailers on in-flight programming and at Landmark Theatres.