Startup Kitmondo.com has announced its first partner for its cost-per-lead online classified advertising program for B2B publishers, reports MediaBuyerPlanner. Kitmondo delivers relevant classified advertising content to publishers of trade or B2B-related websites, enabling them to create content for classifieds sections on their sites. Each classified ad generates revenue on a cost-per-lead basis. When advertisers receive a qualified inquiry, they pay a fee, which Kitmondo then shares with the publisher.

Specialist broadcast publication cinematography.com has integrated Kitmondo's solution to offer a ready-made "Equipment For Sale" section to its audience of broadcast professionals and, according to the Kitmondo blog, is already generating lead revenue.

Publishers choose the categories of equipment most relevant to their audience, and the Kitmondo system automatically creates an appropriate XML feed containing the ads. Its cost-per-lead charging system manages the collection of payments from advertisers.

Still in its beta period, Kitmondo says it has attracted more than 6,500 equipment classified adverts from advertisers in 44 countries.