Gannett's PointRoll has partnered with On2 Technologies to add new video-encoding capabilities to PointRoll video units, the companies announced. PointRoll is licensing On2's Flix Engine and Flix Pro toolsets to create and deliver Flash 8 video-enabled online ads. PointRoll said it has served more than 29 billion ads in the previous12 months, and 20 percent of those were video. PointRoll's offerings include expandable, full screen and interactive video formats.

"Advertisers are increasingly embracing the myriad possibilities of online video, going beyond the limits of television to create an interactive, engaging experience for consumers," said Keith Gelles, cofounder and chief technology officer of PointRoll. "On2 is widely considered the gold standard of digital video compression technology. As both the demand for and the sophistication of video advertising increases, On2 will help us ensure that our clients' brands stand out on the Web."