eMarketer this week issued e-marketing predictions for the coming year: (1) Online advertising will constitute 5.4 percent of all U.S. advertising spending in 2006, surpassing the 5 percent mark for the first time, and reach 7.5 percent by 2009; (2) retail e-commerce will grow even more, from $87 billion in 2005 to $105 billion in 2006, a 21 percent increase; (3) Broadband use will continue to expand, from the current 105 million users in the U.S. to over 124 million in 2006; (4) online video will thrive, and U.S. online video adspend will increase 71 percent in 2006, reaching $385 million.

eMarkerter's final three predictions for 2006: (5) The market for video on phones will come alive, with the number of U.S. consumers who have watched TV programming on their mobile phones doubling; (6) search engine portals will further extend their reach, delivering ad-supported web applications, enhancing their local search capabilities, and driving up the number of U.S. search users 5 percent, to 146 million; (7) IP telephony will become mainstream, with the number of voice over IP (VoIP) access lines growing from an estimated 10 million in 2005 to about 14.5 million in 2006.