According to a deal announced at the start of the Consumer Electronics Show (CES) in Las Vegas, ABC News, Sports and ESPN content - including lite versions of recent college bowl games (e.g., Fiesta and Sugar Bowls) - will be available through Apple's iTunes beginning this week, writes E-Commerce Times/TechNewsWorld. The agreement builds on an earlier pact that delivered shows by Disney's ABC TV - including "Lost" and "Desperate Housewives" - on iTunes, and will offer more Disney video programming.

The addition of ABC, ESPN and other Disney-owned properties to iTunes is part of the studio's push to increase digital delivery of its content. Disney's willingness to make its content available the way consumers want it bodes well for the company's future, according to E-Commerce Times.

"Clearly, what you're seeing is a realization that the consumer is at the center of all of this," Gartner research director Mike McGuire told TechNewsWorld. "A significant number [of consumers] feel they're a better programmer than anybody in the media industry."