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December 14th, 2005
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AKQA Is Creativity's First-Ever Interactive Agency of the YearSan Francisco-based AKQA was named by Advertising Age's Creativity Magazine as its first-ever Interactive Agency of the Year....Audible Campaign Hopes to Perk up EarsClick to enlarge "Don't Read" is the tagline for downloadable audio content firm Audible's new interactive campaign, which is...Search Grows, Google LeadsSearchers performed 5.1 billion search queries in October - 15 percent more than in June - and Google...Skipping Ads a Priority for DVR OwnersConsumers buy digital video recorders both to time-shift (record for later viewing) and to skip commercials, according to...MTV, Microsoft Have 'Urge' to Compete with iTunesMTV and Microsoft have announced a joint digital music service that will launch in 2006, offering the ability...RSS Content and Ad Performance MeasuredRSS ads that are standalone feed items generate a click-through rate (CTR) of seven percent - more than...USA Today Merges Print, Online NewsroomsGannett's USA Today will merge its newspaper and online newsrooms to create a single news operation, the newspaper...Bollore Speaks Out on Havas, AegisVincent Bollore has conducted his first press conference since taking over Havas in June, according to AdWeek (via...HarperCollins to Digitize Books, Create LibraryHarperCollins Publishers said this week it would create its own digital library of its book and audio content...CBS Has Most Consumer Buzz and SentimentBrandimensions has announced (via Adrants and MediaBuyerPlanner) the release of a new research report that captures the share... |