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December 2005
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Online Retailer Promotions Drive Holiday TrafficeBay was the most-visited site on both Black Friday and Cyber Monday, with Amazon.com, Wal-Mart and Target trailing;...Conde Nast to Hop on Video Broadband WagonConde Nast Publications is planning to launch, by mid-2006, three new broadband sites that have a focus on...Clear Channel Remaking Itself as Digital Radio CompanyClear Channel Communications is in talks with Yahoo, Microsoft and Apple in an attempt to expand its reach...BuzzMetrics to Rate TV Show Buzz OnlineOnline word-of-mouth measurement firm BuzzMetrics is testing TV*BuzzMetrics, a service that tracks online buzz - on blogs, message...New Site Provides Word-of-Mouth Basic TrainingThe Word of Mouth Marketing Association (WOMMA) announced that it has launched the first site devoted to teaching...AOL Mobile Search Shrinks Sites to Handheld SizeAOL has developed a new service that allows users to perform web searches on mobile phones then access...Microsoft Testing Windows Live MailAs part of its push to introduce web-based versions of desktop applications, Microsoft is testing a new version...Bollore, a 'Misery' to Aegis, Seeks Board SeatsFrench billionaire Vincent Bollore has said that he wants to claim seats on the Aegis board, writes the...CMO's Lack Clout Due to Poor Marketing PerformanceA CMO Council study reports that surveyed top marketing executives say poor performance has led to a lack...Skype Adds Video to VoiceSkype, which has attracted millions of users with its internet phone service, today added video calls, reports the...Gen Y Prefers Events over TV, InternetA survey of 2,574 U.S. consumers commissioned by nontraditional marketing agency Jack Morton reports (via Adrants and MediaBuyerPlanner)...Stern Measures: Satellite Radio Audience to Grow FourfoldAs XM and Sirius do battle for the hearts and ears of satellite radio subscribers, audience numbers are...Most Users, Mostly Middle-Aged, Watch Online VideoInternet users age 35-54 accounted for nearly half (45 percent) of viewers of online video as of August,...Verizon to Offer Broadcast TV for Cell PhonesVerizon Wireless is the first cellular carrier to take part in a broadcast TV network for mobile phones...Media Execs: Mobile Media Next Big ThingThe mobile media market is on the brink of a boom, according to executives at the Reuters Advertising...BellSouth, AT&T Launch YellowPages.comClick to enlarge BellSouth and AT&T (SBC) have finally launched YellowPages.com, a nationwide local search site that combines SBC's...Voila! TiVo Transformed into Online PortalTiVo's rapid transformation into a media/communications portal continues with its announcement of new online services that extend its...Merrill Lynch Cuts Ad Forecasts for 2005, 2006Pressure on rates in traditional media, along with potential weakness in the automotive and entertainment industries, will slow...Google Faces Digitization Challenge in EuropeGoogle acknowledges that it cannot digitize copyright material from European libraries, according to InformationWorldReview, which cites Association of...Anheuser-Busch to Shift Adspend to Web, CableAnheuser-Busch plans to shift ad dollars away from network TV and toward cable TV and the internet, saying...WPP Snags Direct.comWPP Group has bought a 50.5 percent stake in Miami-based marketing firm Direct.com, according to Brand Republic (via...Coupons to Be Delivered via Cell PhoneMaking the cell phone part of a multi-channel marketing strategy, two companies are launching a service that lets...Strong Holiday Shopping Season in Full SwingConsumer spending expectations continue to rise as Christmas approaches, according to Retail Forward's Future Spending Index, which rose...CNN Launches Live Online Video ServiceClick to enlarge CNN has launched an online service, dubbed Pipeline, featuring live video in four simultaneous streams (CNN...Google Forays Strike Fear in Potential FoesGoogle's search for revenue beyond pay-per-click ads is freaking out just about everyone, according to Reuters, which writes...Online's 'Most Valuable Purchasers' Few but MightyOnline shopping MVPs (most valuable purchasers) - the top 18 percent of the online buying population - account...ZenithOptimedia: Global Ad Outlook Down, Online UpZenithOptimedia has significantly lowered its projections for ad spending in 2006, predicting that U.S. spending will grow only...Videogame Ads Work Better as Men Play MoreThose who view ads in videogames have better brand recall, and sometimes are more likely to favorably change...Agencies Expect New Hires, Raises, Good BonusesAgency executives can expect better compensation packages and an average net gain of three new hires in 2006,...ICANN Again Puts .xxx on HoldThe proposal to create a .xxx domain was removed from the agenda of the ICANN board meeting in...Blogger Boggles E-Commerce SiteAfter an unfriendly phone call with a dissatisfied customer - a blogger - PriceRitePhoto.com felt the unmerciful rage...Chicago Trib's New City News Service ShutteredThe Chicago Tribune has shut down New City News Service - a service founded by Chicago's five major...Firefox Marketing Campaign Relies on VolunteersWith the release last week of Firefox 1.5, Mozilla has launched Firefox Flicks, a two-stage, community-driven marketing campaign...Survey: Consumers (Still) Misconstrue CookiesMost online users do not understand the benefits of cookies and mistakenly believe they invade privacy, according to...Digg.com Plans Expansion Beyond TechDigg.com, the technology news site that some are calling the next Slashdot, has reached a critical mass of...Verizon to Sell Off Directories BusinessVerizon Communications announced Sunday that it was considering a spinoff or sale of its directories publishing business, Verizon...AOL Stake Likely No Longer at StakeTime Warner is still negotiating a deal with Microsoft and Google regarding its AOL unit, but it's not...Forecast: $55 Billion Online Ad Market by 2010Ad budgets' shift to online is reaching an "inflections point," after which, within five years, internet advertising will...Kanoodle to Pay Publishers for Cookie DeliveryKanoodle has launched its BrightAds Cookies program, the first undertaking to actually pay publishers to distribute targeting cookies...Keyword Prices Keep TumblingKeyword prices in November averaged $1.46 per click, 11 percent less than the $1.64 in November 2004, continuing...New Google AdSense Feature Irks PublishersThere, whether it's wanted - or not Having officially launched its "Advertise on this site" program last month, a...Tyson Provides Mealtime Prayer Booklet on SiteMarketers have been looking for more ways to connect with spiritual Americans. Tyson Foods' effort includes providing a...SkyMall Purchased by ZelnickMediaThe eclectic SkyMall catalog, available on 88 percent of U.S. flights to travelers who want to buy items...Online Sales Up 24 percent for Holidays, 28 Percent for WeekOnline sales for the week ended November 13 totaled $1.89 billion, 28 percent more than the $1.47 billion...Liberty Media to Acquire Provide CommerceLiberty Media Corp. - owner of TV and online marketplace QVC, Encore, Starz, IAC/Interactive Corp., Expedia and News...Interep Launches Gamma Ray Media for Remnant InventoryIndependent online ad sales company Interep Interactive announced the launch of Gamma Ray Media, a full-service interactive advertising...iPods, Internet Preferred over Traditional RadioAccording to Bridge Ratings, 85 percent of 12-24 year olds surveyed turn to iPods instead of traditional radio...aQuantive Buys DNA for Avenue A/RazorfishaQuantive has acquired U.K.-based interactive shop DNA in an effort to expand the global capabilities of its Avenue...Study Blasts Food Marketing PracticesFood and beverage marketing targeted to children age 12 and under leads them to request and consume high-calorie,... |