Chrysler's "Road Trip Challenge" multilevel casual online game, built by interactive agency 15letters, lets players (the target audience is women) use puzzle pieces to build a road to various destinations for a 2006 Town & Country minivan that users customize to travel on the road, writes ClickZ. Between rounds, the game educates players on vehicle options.

The game's different levels prompt players to return to play the game, which also has leaderboards for high scores and a viral "tell a friend" element. The game will be available on the Chrysler game site at month's end.