MarketingVOX: The Voice of Online Marketing | MEDIA KIT | NEWS TIPS

AOL Launches AIM Triton Upgrade

AOL officially launched the Triton upgrade to its AOL Instant Messenger, which it now describes as a "new front door" to digital communications, including PC-to-PC chat through voice over internet protocol (VOIP) technology that would help AOL compete with programs such as Skype, reports E-Commerce Times. "We anticipate that the AIM Triton service will accelerate the growing use of voice, video and desktop-to-mobile messaging across all users," said Chamath Palihapitiya, vice-president and general manager for AIM.

Triton will include text and voice chat, and AOL users will have one-click access to the rest of AOL sites, including AOL radio. The update also contains a beta version of a video instant messaging service, a telephony service that can connect to any computer with web access, and a VOIP service that supports conference calls with up to 20 users.

"AIM was the foundation for the move to more of a web portal," Forrester analyst Charlene Li said. "It was a good strategy and it's something that AOL hopes to continue to be able to build on" while competing with Yahoo, MSN and Google.

Related Topics

major players news
biz buzz
instant messaging marketing
rich media
ad buying & planning
signs of what's to come
media convergence
tools & software
broadband
technical innovation
top stories

Search

VideoEgg
sponsor
E-Mail This Story email this story «

Subscribe to MarketingVOX|News

MARKETING JOBS