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November 28th, 2005
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NYC to Launch Interactive Advertising in TaxisNew York City has mandated that its 16,000 cabs be equipped with interactive units designed to provide city...Direct Revenue to Clean up Act with Behavioral NetworkAdware firm Direct Revenue, hoping to build a better reputation, is forswearing pop-up ads and is instead building...Radio Wades into Podcast Revenue StreamWhile podcasting was originally embraced by radio as simply a convenience to listeners, the medium is proving to...Traffic Way Up at Classifieds SitesClassifieds websites are more popular then ever, with more than 26.3 million online users having visited a top...Google Tests Click-to-Call AdsGoogle is testing click-to-call (pay-per-call) ads on search engine results pages, reports ClickZ. Users who click on phone...TiVo, Agencies to Bring Keyword Search to TV AdsTiVo, infamous (in some circles) for allowing viewers to skip over ads, is about to cut a deal...WPP Ends Aegis Bid; Bollore May Soon Make MoveWPP Group ended its negotiations for acquiring Aegis Group and U.K. regulators said Vincent Bollore was free to...World Digital Library Planned, Google to Give $3 MillionThe U.S. Library of Congress (LOC) announced the World Digital Library (WDL) project this week, which is intended...Holiday Online Sales Up 22 Percent Pre-ThanksgivingNon-travel online spending during the first 20 days of the holiday season, ended November 20, totaled $5.4 billion,...Brands Attract Thanksgiving ShoppersName recognition, promotions and discounts mattered most to online and offline shoppers over Thanksgiving weekend, with eBay, Amazon,... |
