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November 8th, 2005
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Search Ad Tech Likely to Raise Privacy ConcernAs Yahoo and Microsoft roll out more sophisticated search-advertising services that combine keyword-tracking and user-registration information and other...iTV firm Hires Adam Gerber, Partners with PublicisInternet TV firm Brightcove has hired new ad execs, including former MediaVest Worldwide senior VP Adam Gerber, and...Grokster Settles, Streamcast FightsClick to enlarge Grokster yesterday said it would stop distributing file-swapping software and cut off support for its peer-to-peer...Email List Prices Continue to DropEmail list rental prices have fallen by $6/M over October 2004, according to the Fall 2005 index from...Google Launches AdSense Referral ProgramGoogle has introduced a referral program for AdSense publishers in an effort that's likely, at least in part,...Ad Money to Begin Pouring into PodcastsThe buzz about podcasting is no longer about the technology; now, venture capitalists and media giants alike are...Yahoo Testing Ingenio Pay-Per-Call AdsYahoo Local is reportedly running pay-per-call ads being served by Ingenio, writes SearchEngineJournal, citing a post on the...IMN Offers Podcasting for Email NewslettersIMN, a web-based newsletter provider, announced Monday it has added podcasting to its email newsletters, allowing marketers to...iProspect Debuts Pay-Per-Call Tracking ToolSearch marketing firm iProspect has introduced a tool that lets its customers track pay-per-call conversions from keyword and...Investor Group to Monitor Ties to Repressive RegimesA group of fund management firms and investment analysts have urged businesses to adopt policies regarding freedom of...Yahoo Shores up European PresenceYahoo will pay $500 million to buy the remaining shares of its British, German, French and South Korean... |
