Starting today, Verizon's SuperPages.com will include user reviews of local merchants, reports MediaPost; together with a comparison-shopping engine introduced last week, the reviews - Verizon hopes - will make buying decision easier for local online shoppers.
The reviews went live on Verizon's BigBook.com on Friday to gather user reviews before launching on the higher-traffic SuperPages.com.

The comparison-shopping engine also went live on Friday. It produces a three-column set of results: new products, eBay auctions of previously owned products, and product research data (including editorial reviews).