JibJab Media has hired MSN to distribute, sell video ad units for, and work with JibJab and its advertisers to develop product-placement opportunities regarding new short films that will be shown on MSN Video and JibJab.com, ClickZ reports. MSN will be selling ads that, for the first time, appear outside its own network - for at least the next five JibJab films. It has also secured the rights to show previous JibJab films, which initially spread virally via email and word of mouth, granting JibJab a broad audience.

JibJab founders Gregg and Evan Spiridellis debuted their most recent short, "Big Box Mart," a parody of retailers such as Wal-Mart, on "The Tonight Show with Jay Leno" on Thursday night. The video is online via MSN Video and JibJab.com.