Oodle has broadened its regional classifieds aggregation strategy to include classifieds sites targeting college students - an underserved audience for classified ads, according Faith Sedlin, cofounder and VP of marketing at Oodle, reports ClickZ. "They're online all the time - more than 90 percent are online every day. And they're bargain-hunters," Sedlin said. "We think they're underserved because they're not seeing all of the listings out there."

Oodle's priority since its March launch has been to build audience. Its initial three sites covered Chicago, Dallas and Philadelphia. It has expanded to more than 30 metropolitan areas. The college initiative is part of Oodle's vertical efforts, which will include subject-matter verticals.