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September 9th, 2005
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Online, GM Rides over Ford, Chrysler in Pricing BattleAccording to Hitwise, General Motors was the big online winner in the battle of employee discounts, writes Media...Net 'Founding Father' Cerf Now Google 'Evangelist'Google on Thursday announced that it has hired internet pioneer Vinton Cerf to become its "chief internet evangelist,"...Ad Industry Studies TV Program vs. Commercial RatingsNew research by the American Association of Advertising Agencies (AAAA) and the Association of National Advertisers (ANA) -...Marketers Measuring Wrong SEM ResultsMost companies don't use the appropriate metrics to evaluate either their search marketing employees or search marketing programs,...Nielsen Accounts for Cookie Deletion in Visitor CountNielsen/NetRatings is expected to announce today a new method of counting visitors to websites that takes into account...CBS SportsLine.com Offers Video, TV ContentCBS Digital Media has updated its SportsLine.com site to closely integrate video content from its TV properties, providing...Murdoch's News Corp. Acquires IGN for $650 MillionAs rumored, Videogame-related internet media firm IGN Entertainment will be acquired by Rupert Murdoch's News Corp. and become...Jeep Commander Gets Online PromotionDaimlerChrysler's Jeep is promoting its Commander vehicles with a part-viral, part-branded entertainment campaign, created by interactive ad agency...Baton Rouge Agencies Help Colleagues Post-KatrinaBaton Rouge agency Object 9 helped create a free job board website for ad agencies and personnel displaced...Users Think Online Ads Target other Age GroupsAccording to a Burst Media survey of some 6,400 web users age 14 and older, only 29.0 percent...Feedster Receives Mitsui Investment, Will ExpandJapan's Mitsui & Co. Wednesday announced that it has invested in Feedster, a developer and provider of RSS... |