Hosted web analytics and precision marketing solutions provider Coremetrics today announced the release of Coremetrics Search, which it described as "the industry's first closed-loop solution for creating, managing and optimizing pay-per-click marketing campaigns across multiple search engines." The offering enables the consolidation of search-engine marketing, targeting of high-value customers through optimized merchandising efforts, and the maximization of acquired visitors' value through integrated web analytics.

"Coremetrics Search extends our precision marketing solutions to allow online marketers to create, manage and optimize their diverse paid search marketing campaigns in a single interface," said Joe Davis, president and CEO of Coremetrics, according to the announcement.

The offering is integrated with Google and Yahoo, and users can create and manage keyword campaigns from within the Coremetrics Search interface.

Coremetrics claims to be the first to manage the entire paid search process in one place - from choosing and bidding on keywords to developing creative texts to analyzing paid search performance against all other online marketing campaigns.

The product's integration with Coremetrics Online Analytics facilitates an understanding of the effectiveness of paid search campaigns. Among various features, Coremetrics Search also automatically generates tracking codes for keyword campaigns, eliminating the need to manually assign codes.

Pricing starts at $2,000 per month and is based on the number of managed keywords per search engine.