'Phishing,' 'RSS,' 'Podcasting' Too Geeky

The general public is by and large unfamiliar with internet-related terms such as "podcasting" and "RSS" that are...

Mobile the Fastest-Growing Media Channel

Mobile is set to be the fastest growing media platform over the next five years, according to a...

AOL Tests Mobile Web Search

America Online has begun testing its new AOL Mobile Search Services, which will allow online searches for content,...

BK: Despite 'Fowl Mouth,' Racy Text a Mistake

Sexual double entendres were removed overnight from Burger King's new website, CoqRoq.com, but the company claims it has...

DART Motif, Updated, Gets Its Own Site

DoubleClick today announced the most recent version of its rich media platform, DART Motif, and the immediate availability...

Jeeves to Launch Own PPC Platform

Ask Jeeves will launch its own pay-per-click platform, similar to that of Google, which now powers sponsored listings...

Media Store: Discount Ad Space via Shopping Cart

Media buying discount club MediaBuys.com is replacing its "Single Buys" program, which allowed members to achieve discounts via...

Best Day for Emailing Is a Moving Target

Click to enlarge eROI this week issued the results of its most recent email study, finding that response rates...

Google Buys Brazil Firm, Opens R&D Center

DM News writes that last week Google acquired a Brazilian search engine - todobr.com - operated by Akwan...

'Sprays of Her Life' Web Soaps Seek Audience

Unilever brand's new spray-bottle version of "I Can't Believe It's Not Butter" is busting out of traditional TV...

DoubleClick Launches DARTmail 4.5

DoubleClick Email Solutions yesterday announced the release of DARTmail 4.5, an enhanced email marketing platform that provides marketers...