ContextWeb has launched contextually targeted image ads with CPM pricing to its text advertising network, which is sold on a cost-per-click basis, ClickZ reports (via MediaBuyerPlanner). Publishers in the network can opt to display image ads, text ads, or both. Image ads have run on a few of the 400 network sites, including AccuWeather, Associated Press, and Parenthood.com.

Advertisers can choose content categories within ContextWeb network to target image ads against. All rich media formats and third-party ad management platforms are accepted. Several among ContextWeb's 1,000 advertisers have already run image ads, including Delta Airlines, Tickle and Vonage.