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July 12th, 2005
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Mobile Web Gets .mobi DomainWebsites designed specifically for mobile phones will have their own domain suffix, .mobi, which the Internet Corporation for...P&G's McConnell: Measurement the Key for Driving Adspend OnlineWeb advertising adspend - 3.7 percent of ad budgets last year, according to the Interactive Advertising Bureau -...Chitika's Comparison-Shopping Banners Getting ClicksThe New York Times ran a feature on Chitika's eMiniMalls contextual dynamic banners (reported on last month), which...Mediaplex Fleshes Out Buying/Planning ToolsThe Mediaplex division of ValueClick added an ad planning and buying component called MediaDirector, according to ClickZ. The...Major Marketers Moving to MobilePhones, that is - not Alabama. According to AdAge, McDonald's, Masterfoods, Coca-Cola, Heineken, Timex are prepping summer dial-in...WOMMA Issues First Word-of-Mouth StandardsThe Word of Mouth Marketing Association (WOMMA) yesterday released a set of standards (its "Terminology Framework") for tracking...Study: Evocative Text Is the Secret to Email SuccessOnline marketer Bluestreak's latest email report, published Monday, highlights the email marketing practices of leading practitioners who consistently...PayPal China LaunchedPayPal has launched PayPal China, a free service designed for Chinese Internet users, offering them payments in the...Information Security Troubles Will Get WorseConsumer buying and online behaviors have already been affected by fear of fraud, data breaches, phishing scams, spam,...Ballmer: Microsoft Serious about SearchMicrosoft's Steve Ballmer stressed the importance of search in his talk to partner companies over the weekend, reports...Cross-Media Study: Web a Dominant Buyer InfluenceDoubleClick's annual Touchpoints Survey reveals that the web is the most consistent factor in purchase influence across 10... |