Nickelodeon launched a new broadband internet channel called TurboNick, allowing its audience members to see full-length programming, such as episodes of SpongeBob SquarePants, whenever they want. The top ranked cable network said it will produce 20 hours of original programming each week to be made available online.

Nick's ad-supported website, featuring both a leaderboard unit and a wide skyscraper unit on most pages, may provide a higher effective CPM than its cable television equivalent, making it a rather rational push to move its audience from the tube to the computer.

TurboNick launches with General Mills, Kellogg's and Activision, among others, advertising on the kids site. A parents version of TurboNick boasts advertisers Honda, GM and Chevrolet exploiting online :30 units coupled with site display advertising.