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July 6th, 2005
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Longer RSS Ads Catch More ClicksAs Google, Feedster, Yahoo and Pheedo offer ad options in RSS, and companies like Verizon are testing the...Study: Best to Keep Ads, Editorial SeparateReaders best remember sponsorship ads placed in the middle of online newspaper stories, but those ads also annoy...SEM and DRTV Made for Each OtherDirect response television (DRTV) - infomercial - advertising significantly increases search engine query requests, according to a study...Online Sales Up 24 Percent for WeekFor the week ending June 12, online sales were up 24 percent, increasing to $1.26 billion from $1.02...Getting Ready for 'Google Store'At least one search engine marketer believes that Google's experiments with an online payment system (termed Google Wallet)...Sponsored Podcasts Slated for Slate.comSlate.com will begin offering podcasts of two or three stories per day, with DaimlerChrysler as a sponsor, writes...Concepts, Not Just Keywords, Catch the Eye on Google Search PageBased on studies using eye-tracking technology, a new report from Enquiro, Did-It and Eyetools looks at how users...Yahoo Now Offering Jobs SearchYahoo has entered the vertical search market, with the quiet launch of a job search engine on HotJobs,...Yahoo, Chrysler Team Up for Free Online RadioChrysler is sponsoring four commercial-free channels on Yahoo Music's free version of LAUNCHcast online radio service, and Yahoo...Forrester: Outside Firms Should Audit PCI ComplianceOutside auditors, not internal ones, should validate whether midsize-to-large merchants are in compliance with the data storage protection...Al-Jazeera, Already Strong on U.S. Net, to Try English ChannelThe Globe and Mail (via MediaBuyerPlanner.com) reports that Al-Jazeera will attempt the launch of an English language satellite...Nick Moves Programming to 'NetNickelodeon launched a new broadband internet channel called TurboNick, allowing its audience members to see full-length programming, such... |