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June 6th, 2005
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DMA Seeks Comments on Online Ethics GuidelinesThe Direct Marketing Association today said it has launched Direct Comment, an online initiative to let DMA members...Citrix Aims to Speed Up E-Commerce with NetScaler PurchaseAccess infrastructure vendor Citrix Systems Friday announced that it will be acquiring NetScaler for $300 million in cash...Germans Ally with French to Counter Google Print HegemonyTo counter Google Print, the search giant's project to digitize and offer free, searchable versions of major university...FindWhat, Espotting to Re-Brand as Miva MediaFindWhat.com, which recently experienced some finance-related tremors, has announced that it is changing its name to Miva Media...Waldman to Publishers: RSS, or Possibly PerishSimon Waldman of the Guardian offers a sober overview of RSS and news aggregators - ''Opportunity or Threat?"...AzoogleAds Bows BlueTime for Brand AdvertisingPerformance-based online advertising network AzoogleAds today announced its BlueTime optimization technology, which uses a results-driven approach honed for...A Crack in the Dam: TV Upfront Sees Break in PricesLike the oneover the Dniepr For years buyers swore annually that they weren't going to get taken to the...DoubleClick to Issue Initial Probe of Online Ad Targeting MeasuresMediaPost writes that DoubleClick is scheduled to issue today a report that examines three methods of determining whether...Google Eyes B-to-B MarketGoogle is apparently still gunning for the B-to-B market, fielding the results of a study showing that search...Experian Web-Based Tool Offers Up Business DataExperian announced today that it has launched BizInfo Online, a web-based database tool that contains data on more...Don't Hold Breath for Meshing of FeedsOne of the reasons blog postings get fairly instant attention online is the "ping," a quick message sent... |