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May 23rd, 2005
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Multi-Channel Retail Not DeliveringDespite the buildup, the multi-channel experience is not very satisfying - and many would argue that multi-channel retailing...Study: Same-Day Lead Follow Up Boosts SatisfactionNot terribly surprisingly, a study of customers acquired online found that more were happy with their experience when...FTC to Stiffen, Clarify CAN-SPAM ActThe all-seeingeye of the FTC eWeek reports that the Federal Trade Commission wants to stiffen some parts and clarify...Click Fraud Class Action Needs ClassLostClicks.com Arkansas lawyers suing search engines for click fraud have launched LostClicks.com in an effort to find victimized advertisers...Study: Pre-Rolls Top Transitional Ads in Brand Awareness, but Not Buy IntentPre-roll video ads beat out transitionals - between-page units - in generating brand awareness and message association, but...JibJab Creators to Produce Anheuser-Busch SpotEarlier effort JibJab founders Gregg and Evan Spiridellis - makers of the breakout election viral hit This Land is...Pundits Ponder Google Portal, Personalization PlansWith last week's announcement that users can now build personalized Google homepages in what is likely a move...Retail E-Commerce Momentum GrowingRetail e-commerce sales continue to grow rapidly, with preliminary first-quarter 2005 retail e-commerce stats showing nearly 24 percent...Study: Quadruple the Number of Visitors Rejecting Third-Party CookiesUsers have apparently been adding insult (rejection) to injury (deletion) when it comes to the cookie-deletion controversy. The...eMarketer: U.S. Falling Behind in Broadband AdoptioneMarketer's worldwide broadband adoption estimates show that the U.S. has the greatest number of broadband households, but penetration...ESPN Study: Most People Don't Want DVRsNearly 57 percent of households that participated in a test returned their DVRs because they did not want... |