In what may be a precursor for gaining the ability to deliver location-based advertising on mobile phones, Google has acquired dodgeball.com, a mobile social-networking firm, ClickZ reports. Via SMS and MMS technology, users text dodgeball to point out their locations in order to connect with friends and others. Google would be able to use that information to target location-based ad messages to users; dodgeball says it can also target by date and time weather. Google, however, apparently declined to comment on its plans for the service. On their website, dodgeball founders Dennis Crowley and Alex Rainert described the move as an opportunity for them to build more features.