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May 2005
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Mozilla: 50 Million Firefox Copies DownloadedCNN reports that downloads of Mozilla's Firefox browser on Friday passed the 50 million mark. With its first...Michael Mayor Leaves NetCreationsMichael Mayor will leave email firm NetCreations this Friday after a seven-year stint - and 10 months after...Acxiom Gains Control of Digital ImpactAcxiom said Friday that it took control of online marketing services provider Digital Impact, DM News reports. Acxiom...Gays Book More Travel OnlineGays are more likely than heterosexuals to book travel online, according to a new Harris Interactive study, reports...Europeans Rally to Counter Google, Digitize Own LitGoogle's plan (known as Google Print) to digitize entire libraries in the U.K. and the U.S. continues to...Google News Formula to Weigh Media 'Credibility'Google plans to improve the results of internet news searches by ranking results according to quality rather than...Strange Bedfellows: Papers, Yellow Pages Selling Ads for Search EnginesSearch engines have become so proficient at attracting advertising that, oddly enough, even newspapers and yellow pages publishers...Fastclick Launches Text AdsAs anticipated, Fastclick announced today that it has introduced text ads to its online lineup. The shape, color...'Pajamas' Blog Ad Network Being Stitched TogetherWebProNews reports that Roger L. Simon, in an "Open Letter to All Bloggers," has announced a network to...P&G Tackles Unilever's Successful Sprays with Marketing BlogP&G's is launching a Secret Sparkle Body Spray to counter Unilever's Axe brand, and it's doing so with...eMarketer: 2005 to See $13 Billion in Online AdvertisingAdapting its predictions with recently released PricewaterhouseCoopers data, eMarketer is predicting online ad spending growth to jump another...Online Sales Up 21 Percent for WeekOnline sales were up 21 percent for the week ending April 10 compared with the corresponding week last...Study: Email Should Target Consumer BehaviorEmail marketers should use behavioral targeting, concludes a recent Jupiter study on promotional messaging, writes MediaPost. Jupiter's "Promotional...Tiger Safari Augurs RSS Feed FrenzyApple's new OS, Tiger, will help publishers syndicate content with its built-in Safari web browser, which features greater...Nielsen to Form Ad CouncilNielsen Media Research, widely viewed as being indebted to broadcast and cable clients that pay the piper, will...MSN Crawling Out of Search HoleSearchEngineLowdown culls from a Seattle Times article on MSN's search venture - failures, successes, ongoing developments: "MSN knew...Viewers Typically Don't Skip VOD AdsErinMedia's Frank Foster indicated that Tivo owners and others who use video on demand do not generally skip...NYT.com Studies Subscriptions OptionsPaidContent points to a WSJ.com piece reporting that The New York Times is polling readers to determine whether...Unidentified Buzzing Objections May Be CNN ViralRumors are flying in the blogosphere about strange sightings of what might be a viral campaign that may...Crystal Semantics Tech Seeks Ad RelevanceCRM Today writes that context-targeting company Crystal Semantics has announced that its Textonomy.advance technology will be incorporated into...Omnipresent Nielsen/Arbitron Tracking Program Scaled BackMediaWeek reports that Nielsen and Arbitron will scale back their much-feared Project Apollo. The companies will instead launch...Google's Plan to Capture TV ProgressesGoogle plans to add content to its searchable video index run apace, with 14 additional content streams added...Chevy Sponsors AOL Music SessionsChevrolet will be the exclusive sponsor of AOL Music Sessions, the in-studio performances of AOL Music, MediaPost reports....PSP: Promotion Possibility in HandThe New York Times writes that with advertisers seeking to reach increasingly inundated consumers, Sony is providing yet...Survey: Spam, Fraud Reduce Online Buying WorldwideInternet Retailer reports that some 33 percent of U.S. consumers, compared with approximately 20 percent worldwide, shop less...Google Impish about Urchin Price ReductionGoogle has reduced the price of its Urchin web analytics software by 60 percent, reports AdWeek. Users will...Four A's Conference Plate FullThe New York Times outlines the themes of this year's American Association of Advertising Agencies annual management conference,...Forbes Upscale Car Site Now UpForbes on Tuesday launched a luxury-car site - forbesautos.com - sponsored by Audi, Acura, BMW, Jaguar, Porsche, among...Blogging for Profit as Online Dollars GrowHow to make money with blogs was a hot topic during two consecutive sessions on digital media at...Better than Spam: Viral Video Features John CleeseA MarketingProfs article lays out the behind-the-scenes story of a B2B viral video starring funnyman John Cleese of...Fiber Beginning to Reach PremisesFTTP (fiber to the premises), providing bandwidth above 3 Mbps (twice T1 speeds) is projected to eventually replace...Blinkx to Index London TVNetImperative on a partnership between search engine startup blinkx.tv and a London TV channel to index the channel's...Hispanic Advertising Changing Fast as U.S. Itself ChangesAdAge provides an intriguing look at how the rapidly demographics of the U.S. Hispanic population are resulting in...U.K.'s Thomson Signs up with Google AdWordsThomson Directories has become the first European directory publisher to sell advertising through Google AdWords, NetImperative reports. The...Google Accused of Left-Wing BiasPersonal Democracy Forum reports that Google is again facing accusations of political bias for taking down ads, this...Forrester: Search Billings to Beat Display Ads, 2005 to hit $14.7 BillionForrester predicts online advertising billings to reach $14.7 billion in 2005, up 23 percent from last year, according...Spyware Probe Shockwaves SpreadingMore online marketing firms may be in New York Attorney General Eliot Spitzer's cross-hairs after last week's spyware...Chase Again Predicts Online Marketing TrendsLarry Chase's Web Digest for Marketers, which turned 10 this year, has issued predictions on the likely trends...IAC/InterActiveCorp Reports Strong ResultsIAC/InterActiveCorp reported an 80 percent quarterly profit increase, reaching $69.4 million on revenues of $1.6 billion in the...aQuantive Growth ExplosiveEven accounting for its large acquisitions, aQuantive yesterday announced very rapid revenue growth for 2005's first quarter. Revenue...AOL Ad Revs Up, Subscribers Flee (Again)AOL announced it continued its pattern of increasing ad revenues this quarter, as subscribers rush out the back...Google Web Accelerator Launched into BetaGoogle launched a software application that it says speeds up internet use for broadband web users, according to...BMW Film Racy, Risque, Alluring - Like MotorcycleBMW has launched a mini-film to promote its K1200 R motorcycle, as it did a few years ago...Google Local Gets InfoUSA Business InfoData provider infoUSA on Tuesday announced that it has signed an agreement to license its business database to...Experian Buys LowerMyBills.com, Folds It into New Interactive UnitWith its purchase of LowerMyBills.com - the largest online financial services advertiser in the U.S. - Experian is...Supremes: MPAA's Ignorance a Good DefenseThe U.S. Supreme Court rejected the appeal of the man whose website was shut down by the Motion...GlobalSpec Search to Access Distributor CatalogsGlobalSpec, an engineering vertical search engine, on Wednesday announced a new marketing service for distributors - it has...Video Search Wars Heat Up with Yahoo AnnouncementYahoo is today releasing a finalized version of its video search engine, after five months of beta, report...Advertisers Gripe about GoogleGoogle has customer issues. While it continues to win the battle for the hearts of search engine users,... |