The lowly cookie

The saga of just how crumbly cookies are continues with an InsightExpress survey reporting that 56 percent of consumers say they delete cookies monthly, but only 35 percent of that group able to actually purge them from their computers. MediaPost reports that InsightExpress will release the entire report Tuesday at AD:TECH in San Francisco. A JupiterResearch analyst is quoted as saying, "The issue is that cookie deletion is happening…How often it's happening becomes somewhat academic."