Some Tech Marketing Opportunity in Small Biz

BtoB Online cites a Jupiter Research report finding that tech spending by some small subsegments will increase this...

Book Publishers Fret over "Naptserization"

PaidContent pointed to a report that some book publishing executives are crowing the sky's falling now that Google...

OgilvyOne, MBA to Drive Yahoo Euro Ad Effort

Yahoo Europe has recruited OgilvyOne Worldwide to provide an online advertising network to target its European audience, reports...

Google Starts Local Ad Beta, Gives Bennies for New AdWords Clients

AccuWeather will be Google's first beta publisher for its new local search advertising product, according to ClickZ. Google...

Top Web Property Circ Stagnant, but Pageviews Up

The top 10 web properties remained the same in March as in February, except for CNET Networks, which...

Revenue Science to Launch Flexible Publisher Network

Adweek reports that Revenue Science is forming a new ad network targeting ads based on user behavior across...

Users to Allow Google to Track Searches, Improving Results

Google is now allowing users to log in and have the search giant track their searches over time,...

Study: Bizarrely Irrelevant Links Fetter Search Advertising

Four out of five web users would be more inclined to click through to an online ad if...

InsightExpress: Rumors of Cookie Demise Still Greatly Exaggerated

The saga of just how crumbly cookies are continues with an InsightExpress survey reporting that 56 percent of...

Conversion, Cart Abandonment, Online Budgets All Up

Internet Retailer reports that conversion rates are rising among online retailers - with 21 percent of them, nearly...

Report: DoubleClick Sale Imminent

The New York Post reports that the sale of DoubleClick to San Francisco-based LBO firm Hellman & Friedman,...

BPA: Digital Subs Growing Fast, EWeek Leads

DM News reports that EWeek led the Top 25 list of publications with digital subscriptions audited by BPA...