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April 2005
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FindWhat Opens Up AdSense AlternativeWith Yahoo and MSN reportedly joining the competitive fray to recruit publishers in their paid search networks, ClickZ...One of Blind Company's Claims Against Google Thrown OutGoogle successfully had one trademark infringement count thrown out against it in its battle against American Blind &...Gmail Now Supports HTML MessagesGoogle's Gmail free email service, formerly the bane of email marketer's production efforts, will now support rich HTML...Trade Publisher's Financials in FluxTrade magazine publisher Penton Media said it too will be late in reporting its financial results. Several large...Macromedia CTO: Yeah, Flash Makes for Good Cookie ReplacementsMarketingShift went right to the horse's mouth to ask about the relative merits of Flash-based user tracking versus...CBS Splits Off Internet DivisionA Lost Remote report (via PaidContent indicates CBS is developing a new Digital Media division that will inherit...Yahoo Reportedly Closes Search API to Analytics ProvidersExecutives from the Web Analytics Association are complaining that Google is rejecting its members applications for access to...Local Net Ads Up 28 Percent, to Hit $3.9 Billion in 2005Local online advertising grew 28 percent in 2004 to reach $2.7 billion, according to a new Borell Associates...Yahoo's 300 Million Audience Eyed as Channel for Hollywood, TVA ranging AP story looks at the increasing expectations and machinations indicating Yahoo is attempting to emphasize original...Americans Spend Less Time Online at HomeNew Nielsen/NetRatings data shows a slight decline in the time people in the U.S. use the internet at...Major Portals Variously Attack BroadbandA long AdAge piece shows that at-home broadband penetration has reached a critical mass, and major portal firms...Java Largely Abandoned in Rich Media AdsWith EyeWonder's Abandonment of Sun Microsystem's Java technology to run rich media ads, Macromedia's Flash technology will reign...FEC Mulls Rules on Regulating BlogsE-Commerce Times covers the continuing debate over how much websites - especially blogs - should be considered campaign...MSN Dumps InfoSpace for WhitePages.comMSN said it replaced its white pages listings from InfoSpace with the directory information taken from WhitePages.com, according...Yahoo's Paid Search Patent Fight to Go to TrialThe long-simmering patent dispute between Yahoo's Overture division and FindWhat will soon be back on the front burner,...DMA, DoubleClick Field Cross-Channel Marketing Performance StudyThe Direct Marketing Association said late last week that it would work with DoubleClick to field a cross-channel...WSJ May Hike Online Sub PricesAfter some ambiguous signals that the Wall Street Journal might open up its content to help encourage traffic...South African Net Adspend More than DoublesSouth African online advertising grew 137 percent in 2004, according to an iafrica.com report on Online Publishers Association...China Online Ad Sales Roughly Double in 2004A roundup of Chinese online ad spending by Asia Times shows rapid growth. Sina.com, China's largest online media...Behavioral Media Study Shows Largest Benefits Go to PublishersA 24/7 Real Media study of behavioral marketing incremental performance showed that some campaigns experienced extremely steep performace...Google Intros Cross-Campaign TrackingGoogle recently introduced a "cross-channel conversion tracker" feature to AdWords that allows search marketers to track the campaigns...Brand Consultants: Online Media More Annoying than UsefulCRM Buyer published< an analysis piece interviewing several experts who aren't so sure consumer packaged goods clients should...Online Catalogs ProliferateDM News reports that the number of online catalogs jumped from 6,147 to 7,400 in 2004. Citing the...Google Invites Users to Share their VideoGoogle will put together a searchable archive of personal videos, allowing people to share their own footage of...Firefox Gets New Pop-Up Ad ProtectionMozilla released a patch for its Firefox browser that it says will further help block pop-up ads, some...NetIQ Lowers Profit PredictionsNetIQ, the company that recently agreed to sell its WebTrends division to its management, saw its stock take...Fastclick IPO Off to Slow StartFastclick's initial public offering on Friday proved mildly disappointing to many, closing at its offering price of $12...Microsoft Helps Finger Two Alleged Tampa SpammersMicrosoft said it was again helping Florida prosecutors in their newest suits against alleged spammers. Two Tampa residents...FeedBurner Wins VC Funds, Hints at Big DealsFeedBurner, the RSS tracking service used by many sites, including MarketingVOX, announced it won $7 million in second...Hot Search Market Spawns Vertical PlayersVertical search engines are proliferating, taking advantage of the heated search engine marketing markets as well as an...Bad Creative the Trigger for DVR Fast-ForwardingLongtime users of digital video recorders (DVRs) invariably skip through ads during recorded programs Netimperative reports, citing a...Ask Jeeves Continues Overseas ExpansionAsk Jeeves has launched a Spanish beta site, on the heels of its expansion into the U.K. and...ReachLocal Wins VC Funds for Local Sales NetworkReachLocal announced the local search firm won $7.75 million in VC funding, led by VantagePoint Venture Partners. CEO...Diversifying Search Services Increase Privacy RisksWired put together in one story all the collective hand-wringing going on about search engines accreting more and...Net Mergers Up in Q1Mergers in the online media space grew significantly in the first quarter of 2005, their value rising from...Email Delivery Rates Vary Wildly Among DomainsA new study by email services firm Lyris shows that the average email service provider gets 92.5 percent...Online Retail Sales Up Only Eight Percent for WeekInternet Retailer reports that online retail sales for the week ending March 13 were up 8 percent over...IPG's Unaudited Results: Large Losses on Higher RevenuesIPG, still unable to account for its books pending a review that continues to turn up unpleasant surprises,...Paris Hilton to Pitch Movie with PodcastsPodcasting is getting its first big sponsorship break making it on the big screen at the same time....Blogger Breaks Canadian Rules Forbidding Scandal Coverage, Cares NotBlogger Ed Morrissey is becoming a bit of a celebrity (well, a Canadian celebrity) for having published content...CNET Seeks Broader Ad Base with B-to-B SiteCNET Networks has officially launched BNET, a b-to-b site aimed at business leaders, signaling CNET's intent to expand...Sears Slams Ogilvy, Y&R with Fee CutsAgencies typically rail against client tendencies to stress price cuts, but Sears' recent moves hit home with agencies...Retailer Sues Search Engines for Click Fraud, Seeks Class ActionThe Wall Street Journal reports that Google and Yahoo find themselves on the pointy end of a lawsuit...Friends for Now: TiVo, DirecTV Jointly to Sell AdsClickZ reports that TiVo and DirecTV have agreed to facilitate the sale of ads on DirecTV digital video...Media Execs: Net Adspend Up in Q1, Will Rise in Q2Media buyers and planners reported that online ad spending continued its robust growth in the first quarter, and...Plurality of Brands' Organic Search Links Are User-Created ContentCovering a conference session on the topic, SearchEngineWatch gives a run-down of the various tools used to monitor...Gawker Media Lauches Net TabloidAdrants points to a new Gawker Media property, Sploid, an online general interest tabloid ("‘Peace Bus’ Shockingly Not...Tivo, Comcast to Serve TV Ads Like BannersTivo is giving Comcast the ability to replace the TV ads in digitally recorded content, freshening them up...Google Budget Optimizer Automates Campaign ManagementGoogle's AdWords search advertising interface now allows marketers to automatically optimize their campaigns for the maximum number of... |