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New Coke Brand to AKQA

Coca-Cola tapped interactive agency AKQA as the inaugural agency of record for the internet portion of its new Coca-Cola Zero brand account. The Zero product, a diet soda, will target men and launch in June. Crispin, Porter & Bogusky will handle traditional media duties. AKQA will handle the account out of New York, where it just opened its office only last month.

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