A new Gallup poll sponsored by traditional news organizations CNN and USA Today showed that a majority of Americans said they were "not at all familiar" with blogs. Readership is narrow, concentrating on the younger demographics. The highest readership rate was among 18- to 29-year-olds. That group had 21 percent indicating they read blogs at least monthly. 19 percent did so less than monthly. 59 percent said they never read blogs.