Nissan Interactive Exec Interviewed

iMedia interviewed Nissan's interactive marketing manager, Doug Simpson, ferreting out the major online elements Nissan continues to use...

Longer Search Phrases Garner Best Conversions, to a Point

eMarketer reports OneUpWeb updated a search study that shows that longer keyword phrases continue to convert at higher...

Texas Instruments Makes Online Shop AOR

Texas Instruments selected JWT Technology to be its agency of record on its ad account with undisclosed billings,...

SEM Firms: Google Dance is On

Mere hints a month ago, developing into a popular theory in the past couple weeks, many search engine...

Keynote Ranks Shopping Site Experiences

Internet Retailer reports that Keynote Systems found Amazon.com, BN.com and CircuitCity.com to provide the three best e-commerce experiences....

Ads Now More Multi-Racial than Real Life

The Associated Press figuratively wrings its hands over advertisers' depictions of race relations, now that mult-racial scenes are...

Michigan Sends Backtax Bills to Online Smokes Buyers

After getting the records from 13 online tobacconists, the state of Michigan is sending large tax bills to...

Email Send Day Studies Prove Self-Influencing

Email firm ExactTarget released a study on the effectiveness of email campaigns relative to the days of the...

Net Retail Sales Up 33 Percent

comScore reported that online retail sales for the last week in January rose 33 percent relative to the...

French Accuse Google of Cultural Oppression

Already at the pointy end of French court decisions favoring French firms that sued Google, the dominant search...

PA County Contemplates Selling Ads on Sites

Cash strapped governments have been taking in significant advertising revenues - many from outdoor ads, transit ads and...

Fox to Take Web Sales Seriously

Fox finally launched an online sales group in January, according to MediaWeek. Fox has largely used its site...