Rich Media Catching Up to Banners, Long Way to Go

Advertising.com found that banners remain the online advertising form of choice, but rich media is hard on its...

French Courts May Face Resistance by U.S. Internet Firm

It turns out the U.S. federal judiciary isn't so sure that it doesn't have jurisdiction over two French...

Google: Firm Must Improve Small and Large Marketer Offerings

Google's outreach effort to analysts, designed to show that the firm takes making money very seriously, didn't reveal...

Can-Spam Used by Pfizer to Address Trademark, Drug Importing, Other Issues

Because Pfizer isn't an internet service provider, it isn't allowed under the Can-Spam Act legislation to sue spammers,...

Family Institute Razzes WOMMA

A watchdog group set its sites on WOMMA's newly-announced guidelines for proper word of mouth marketing. In particular,...

URL Typo in Print Ad Forces Destruction of Issue

MediaWeek reports that 800,000 copies of the latest issue of YM Your Prom will be destroyed after it...

Did-It Hires New CEO from Ask Jeeves

Search engine marketing firm Did-It hired Ask Jeeves executive Bill Wise as its new CEO, replacing founder and...

FTC: Undisclosed Product Placements OK

The FTC, pressured by anti-commercial groups to rule against non-disclosed product placements on television, announced marketers would not...

Click Price Inflation to Continue

BusinessWeek covered the rising costs of clicks in search advertising. The words media buyers don't want to hear...

Integrated Shop Mediasmith Expands Rapidly

Mediasmith, a San Francisco integrated media shop, has been on a hiring binge to sate its recent run...