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February 9th, 2005
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Word of Mouth Gets Code of ConductThe Word of Mouth Marketing Association (WOMMA) released an ethics code today, pushing viral marketers and others to...DoubleClick Keeps Goodies Coming for ExecsOn the heels of a new retention program that pays the very top DoubleClick executives more than $1,000...Advertising.com to Proffer PointRoll AdsAdvertising.com will serve PointRoll ads on its large network for no additional charge, joining a list of other...Rich Media, Blogs, Games Big Exploration Topics at iMediaIn a couple dispatches sent back to AdAge, the trade publication's correspondent said the hot topics among the...Publisher Survey Points to Optimism for 2005Advertising.com's second annual survey of publishers found optimistic revenue projections for 2005, predicting growth especially in text links,...Google Blogger Blogger Who Blogged too Much Now Just a BloggerThe Google blogger who apparently blogged too much has left the company, according to reports. Several days after...CooperKatz Makes Blog PR Practice Out of Exec's BlogA CooperKatz PR executive managed to parlay his own blog on PR and blogging issues into a practice...Anti-Spyware Group Splits on StrategySome members of an anti-spyware group resigned after the group, the Consortium of Anti-Spyware Technology vendors (COAST), instituted...Click Tactics Takes $11 Million in VC FundsDM News reports that direct marketing software and services firm Click Tactics won $11 million in new financing...Falk Adserver to Integrate BillingAd serving firm Falk eSolutions is partnering with a European firm, Fivia, to create an integrated offering of...Web Video Use PervasiveMore than a quarter of internet users say they watch an online video feed at least once a... |