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February 8th, 2005
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NYT Makes Move to Take Part of :30 MarketAdWeek reports that the NYTimes.com site is adapting video commercial formats in a brazen attempt to steal share...Researchers: Choppy Online Prices a Natural StateWhile other studies have shown that internet shopping has had a deflationary effect on prices generally, a new...High Organic Search Listings Up Transaction Rates, Not Just ClicksOneUpWeb updated its earlier study on optimized search listings and their effects, finding again that higher listings in...Primedia's Portal About.com to Be SoldThe New York Times reports that About.com has been on the block for weeks, attracting bids from Google,...Holidays Saw 18 Million New Web ShoppersJupiter Research told AdWeek that the holiday shopping season saw 18 million buyers new to e-commerce, part of...Local Online Ads to Hit $5 Billion by 2009Local media research firm The Kelsey Group predicts yellow pages-type advertising on the internet will increase to about...New Starcom CEO Muszynski Not Just a BuyerStarcom USA named John Muszynski its new CEO , a well-respected and extremely well-liked media figure, who grew...Bloglines Indeed Bought, No Pressure for ProfitsPaidContent confirms that AskJeeves bought Bloglines and provides quite a bit of insider detail into the transaction. The...Some Superbowl Advertisers Short Shrift Net AspectsTobasco and Honda, both Superbowl advertisers, both saw their website performance dip to page downloads as long as...Ogilvy Accused of Duping Trade Pubs, BlogsAdland uncovered a bit of alleged deliberate dishonesty in an Ogilvy effort to publicize a campaign it did... |