The New York Times reviewed the business situation of social network firm Friendster, breaking out of the where-is-the-revenue-stream cliché story angle and marshalling sources that generally blame Friendster management for being a more localized failure - so far. Common criticisms have been that the VC-laden board of directors have been switching in CEOs almost whimsically and that the network has been losing marketshare to competitors that have been innovating much faster. Missing in the story is the very recent news that Friendster is about to dip into the online ad market.