Wal-Mart launched an anti-anti-Wal-Mart site at walmartfacts.com to counter the growing internet chatter about its labor practices, according to ClickZ. Faced with many class action suits and a flurry of populist local news stories, rumors and a developing urban legend of egregious management policies, Wal-Mart launched the site and started supporting it with an Overture campaign. The search ad campaign appears to be active on search queries such as "walmart sexism," "walmart labor," "walmart lawsuit" and "walmart trade."